The Rebholtz Family

Learning From the Past, Looking To The Future

The son of a San Francisco banker, Robert Rebholtz, Sr. is an unlikely cowboy. As a child, Bob spent his summers working at a Basque lamb operation in Stockton, CA. It is here he developed his passion of ranching and livestock that would shape the course of his life.

In 1968, he purchased Snake River Cattle Feeders and founded Agri Beef with the ambitious goal of producing the world’s highest quality beef. A small, family operation at the start, Agri Beef gradually expanded to include every step of the beef supply chain, from ranch to table.

As happens so often in a family-run business, the day-to-day leadership of the company has passed on from father to son.

Today Robert Rebholtz, Jr. continues to build on his father’s vision and the core values of Agri Beef—leadership, integrity, and innovation—to create exceptional beef in harmony with the environment and our Northwest ranching traditions.

A Passion For Ranching

Where Exceptional Beef Begins

Family ranches are the lifeblood of our industry. These families are thoughtful stewards of their land, tireless caretakers of their herd and mainstays in their rural communities.


Learn More

Cattle Feeding

The Second Step to Exceptional Beef

Premium beef comes from healthy, well cared for cattle. Learn how we provide them a nutritious diet after they leave their ranch.


Learn More